EVALUATING THE INFLUENCE OF SOCIAL MEDIA ON IMPULSIVE BUYING BEHAVIOUR IN E-TAILING

Abstract

Impulse purchase or motivation buy is a simply buy, where the choice to purchase an item is

made only a moment before the genuine buy is done and it isn't pre-arranged. Online shopping different from traditional shopping behavior. Today, more and more consumers use Social Media to communicate together but also to communicate with brands. This new interaction is of interests for marketing professionals. Today almost every internet user is familiar with social media irrespective of their profession, nationality, culture, race or religion etc. Hence this study made an attempt to evaluate the influence o social media on impulsive buying behaviour in E-Tailing. The data required for the research purpose have been obtained from both primary and secondary sources. This was collected by using- Structured questionnaire prepared to collect the response from the respondents. Secondary data will be collected from various journals, books, magazines and already sources related to the  social media on impulsive buying behaviour in Electronic Retailing.