CONSUMER PERCEPTION TOWARDS ONLINE ADVERTISEMENT

Abstract

This paper is focused on Social media advertising and its present trend to advertise the products to get more attention among digital users. Traditional advertising is not precise and its difficult to find out the reach among customers. Through social media we can analyze the users interest, necessity and their wants and work closely with consumers.  Measuring the output of the advertisement is very ease method in Digital marketing and its not fulfill in the traditional marketing. Nowadays the influence of social media is getting rapid growth due to the increase of Smartphone. Consumer perception has been analyzed in the paper