Understanding Factors That Hinder or Motivate Women in Online Shopping

Abstract

Online shopping is a type of ecommerce format that is gaining a huge popularity at a brisk pace. This trend is taking the internet world by storm. This type of shopping has totally changed the perception of people towards shopping and let them to buy the products they need from the comfort of their place. The study is the extension to the previous literature, but this is studied in an extensive way where the ideas of many researchers are put ahead. The study is the rare that is carried out in the field of ecommerce and the trend and women status are also studied when comes to online shopping. The literature of the studies that were conducted earlier is also reviewed thoroughly. This helps the researcher to come into a conclusion on the role played by women while shopping. However, when comes to the online shopping context, men are lagging behind. Trust is the main factor that is stopping few of the women to shop online. Majority of the women, especially the youngsters would prefer to shop in the online stores that they hear through word of mouth. The literature discloses the percentage of risk factor that is playing a key role in deciding the mindset of the women who are shopping in the online sites.

 Keywords: Internet, E-Commerce, Online shopping, Gender and Women online shopping.