A STUDY ON INFLUENCE OF INDUSTRY -INSTITUTE INTERACTION ON BRAND BUILDING OF MANAGEMENT INSTITUTES IN PUNE

  • YATISH B GANGANWAR et al.

Abstract

Industry Institute Interaction Programme acts as a strong linkage and bridge between the educational institutions, especially B-Schools and business houses in Pune. It is a well-established fact that former students, known as Alumni, play a vital role in developing and strengthening the relationship and bondage between the Industry and Institute. The Indian higher education system has exhibited impressive growth over the last decade to develop into the 3rd largest system of Higher education in the world. This sector has a great potential to be new engine of growth in the background of the competitive global scenario. In a rapidly globalizing world, it is a challenge for higher educational institutions to address social, political, economic and development related issues. In order to study the significance, role and importance of development of an institute, the researchers have decided to conduct an exhaustive study for applying modern Customer Relationship Practices to have perpetual and hormonal relationship with the passed out students of B-Schools. There are more than 760 universities and 12,276 Stand alone institutes in the Higher education sector of India with these numbers, one can imagine the level of competitiveness in the field of Higher Education in India. According to many of the industry experts this is considered as matter of concern. This issue can be well taken care of if Education mangers can integrate Strategic Management with Higher Education. Understanding of this issue is one of the prime reasons for conducting research on this particular topic. Higher Education which is also known as Post-Secondary education or third level education is the final optional learning that occurs after secondary education. Higher educational institutions are expected to prepare Students to be more capable and adaptive to the dynamic global challenges In this project author is working on to identify different avenues of industry-institute interaction, to identify the best practices in Higher Education and their impact on brand image of the institute in Pune. To trace barriers in developing good industry-institute interaction and to understand the perception of students for a good educational brand and its impact on the admissions. To find out the core competencies of the Higher Educational Institutes and its impact on the Brand Image.

Published
2019-11-15
Section
Articles