Adoption of Mobile Wallet: An Empirical Study among Generation Y

  • Ms. Abha Gupta Dr. Kamini Rai

Abstract

The purpose of the study is to explore factors that will lead to adoption of mobile wallet or payment systems. For this, the study was conducted on 200 respondents with a well-structured questionnaire adopted from various previous studies. The study performs exploratory factor analysis to extract the factors and then conducted regression analysis to find the association between the mobile payment adoption as dependent variable and trust, usefulness, ease of use as independent variables. The regression analysis confirms the relationship between the variables. Thus, ease of use, usefulness, trust is the major antecedents for adoption of mobile payment systems.

Keywords:Digital Payment, Mobile Wallets, Mobile Payment, Smartphone Users

Published
2019-11-21
Section
Articles