The Role of Cognition on Consumer Attitude towards Adoption of M-Banking

Abstract

Electronic banking system has made consumers to operate various financial activities conveniently. Due the advances in development of information communication technology, M-Banking has become one of the most important and most preferred electronic delivery channel used by people in the world. This paper is designed to investigate the role of cognition in adoption of Mobile banking in Karnataka. A theoretical framework is provided that conceptualizes and links various cognitive factors and their role on adoption of internet based mobile banking. From the study it is found that, perceived ease of use, perceived usefulness, perceived Risk, Perceived security, Perceived trust and perceivedcost has a significant relationship on consumer attitude towards adoption of M-Banking (Mobile Banking).