Innovation Management in the Digital Age: A Study on the Role of Technology in Shaping Organizational Creativity

Abstract

This research paper explores the critical role of digital technologies in enhancing innovation management and organizational creativity in the digital age. By analyzing both qualitative and quantitative data, the study examines how technologies such as AI, cloud computing, IoT, and AR/VR are integrated into business processes to drive creativity and innovation. Through detailed case studies of companies like Google, IKEA, and a tech startup, the research highlights the significant outcomes achieved, such as improved decision-making, enhanced customer experiences, and rapid scaling of operations. However, the study also identifies barriers to technology implementation, including budget constraints, resistance to change, and skill shortages, and suggests mitigation strategies like phased implementation and change management. The findings reveal that while digital technologies offer substantial benefits, their successful adoption depends on strategic alignment, cultural readiness, and adequate resource allocation. This paper provides valuable insights for business leaders and policymakers on leveraging digital tools to foster innovation and maintain competitive advantage, while also offering a foundation for future research on the evolving impact of technology on organizational creativity.