A Study paper on CRM in ERP with Special references to selected Cement Companies in Gujarat

Abstract

The aim of this investigation is to identify the essential components of CRM-ERP integration and how it deals with HR concerns. CRM: The Business Focus factor and information quality of ERP solution, system quality of ERP solution, system use of ERP solution and appropriateness of ERP solutions in context to Cement companies of Gujarat State. The total CRM-ERP integration oriented Cement companies are 143 in Gujarat. The selection of 15 companies is made possible on the basis of five zones of Gujarat State. The source of data is primary and secondary. The primary data are collected through structured questionnaire administered to the respondents in person and through email, Pearson correlations is conducted as statistical tests for achieving the objectives.