Impact of Trade Investment Strategies on Financial Performance

Abstract

This paper attempts to evaluate the trade investment strategies and its impact on financial performance. To meet objective of the study data were collected from annual reports of the company and inserted into excel worksheet. The collected data were analyzed using accounting ratios. The statistical tools Mean, Standard deviation, and covariance were also used and these results were presented in tabular form to get better understanding of results. The study found that associates and joint ventures were generating good amount of return, and overall return on investment is double than the investment at cost which shows good investment strategies adopted by company from return viewpoint. The study concludes that the long term fundamental position of company is sound alone and that also maintained by trade investments, but performance and operational efficiency is not up to the mark in alone, so company had invested in such a way that increases overall performance and operational efficiency of business in consolidation.