How Blogs and Social Media are Changing Public Relations

  • Aditya Kumar Sharma


This article reports on a three-year-long international survey of public relations
practitioners examining the impact blogs and other social media are having on public
relations practice.Discoveries show these new media are significantly changing public relations. Results show websites and web-based media have improved what occurs inadvertising and that web-based media and conventionally established press supplement one another. The examination likewise finds the rise of online journals and web-based media have changed the manner in which their associations convey, particularly to outside crowds. Discoveries propose web-based media supplement conventional news media, and that online journals and web-based media impact inclusion in customary news media. The investigation reports online journals and web-based media have made interchanges more prompt by empowering associations to react all the more rapidly to analysis.