A Review on Green Innovation Practices and Its Impact on Various Performance Levels

Abstract

The organizations voluntarily undertake initiatives, programmes, and practices to reduce the negative impact on the environment can be called as proactive or committed environmental behaviours (Berry and Rondinelli, 1998; Hunt and Auster, 1990). Green Innovation (GI) is the best way to minimise environmental pollution, improve the environmental performance of a company and to adhere to legislation and regulations but the company needs to be a leader and not a follower (Seman, et al. 2012). The conceptual paper is based on the detailed review of the literature on two major types of green innovation such as Green Product and Green Process Innovation  and  the impact of these prominent green  innovations  on various levels of performance. 

Keywords- Green Innovation, Green Product Innovation(GPDTI) and Green Process Innovation(GPRSI)