A Study on Consumer Preference towards Mobile Number Portability, in Samatipur city.

Abstract

This descriptive study brings out consumers preference of Mobile Number Portability (MNP) in Samastipur city. The purpose of the study is to find the consumers main influencing factors for opting a particular telecom service provider. The research design is used in this study is descriptive research design. Primary data were collected from 382 consumers by survey method through structured questionnaire with closed ended questions. The primary data were collected through questionnaire, personal and telephonic contact with the consumers.  The secondary data were taken from different available online as well as offline resources. For distribution of questionnaire to the consumers’, random sampling method was used and to collect the customer opinion survey was taken among the selected consumers. The collected data includes demographic profiles of the respondents, preceding and existing telecom service provider, awareness level of the respondents about MNP, utilization of MNP and the satisfaction level of MNP. Most of the educated subscribers are having well information about MNP but the other hand uneducated respondents are having very less information regarding MNP service in Samastipur. The total mobile number subscribers in India are 1117 million and out of 1117 million subscribers, 594 million subscribers have requested for MNP service.