LAWS GOVERNING COMPARATIVE ADVERTISEMENT IN INDIA

Abstract

Advertisements are designed to make potential buyers aware of the goods and services. In the short period of an advertisement, each business intends to change the most effect on the consumer's mind, and thus, advertising wars between market players trading in similar products/services are nothing new. This is referred to as "comparative advertising" in popular language. Often these similarities are veiled but sometimes explicit. This article addresses the law in India concerning comparative ads and the issues involved in it. In addition to the recent development of case law in which courts have taken into account consumer interest in considering comparative advertising cases.