A STUDY OF HOW FILMS USED TO PROMOTE TOURISM

Abstract

The current tourist market seems to be the host of intense competition between countries including, in general, among those whose economy becomes assisted, to a very critical degree, by tourism businesses. Both countries are seeking to sell their tourism goods using different marketing strategies. International experience has proven that film is indeed a significant marketing medium that can successfully serve the policy of promoting tourist destinations. Landscapes, important heritage sites, markets, attractions including historical monuments were also used as film sets. Many countries are seeking to sell their tourism goods using different marketing strategies. International experience has proven that films are an important marketing medium that can successfully support the policy. Promoting tourist destinations. Landscapes, important historic sites, festivals, events and historic landmarks have also been chosen as sites for film filming. Evidence suggests that such films may, under some conditions, give rise to 'film tourism,' a phenomena in which local economies will ultimately experience a growth in the amount of tourists and associated benefits just after appropriate film has been circulated.