• Dr. Mekhala Venkatesh


Ethical policy activities are of great significance for the advancement of every corporation or even at an individual level. One of the most important steps towards the development of the nation and organization itself is the harmonization of ethics and corporate social responsibility (CSR) in the course of the same ideology. In the past, there has been a lack of published literature on business ethics and corporate social responsibility working together in harmonization. In addition to observing the impact of the CSR on the brand development of an organization, the current paper has reviewed the activity of the CSR according to business ethics and also assessed the customer's attitude towards the organization's initiative. 500 respondents were chosen for the study from the various levels of the sectors as well as from different parts of society. The paper concluded that the CSR initiative is important, but a client first gives importance to the organization's corporate ethics and that value acts as a key input to the organizations branding