ROLE OF SOCIAL MEDIA IN THE FIELD OF MARKETING

Abstract

Social Media, today, is among the ‘excellent opportunities available’ to a brand for connecting with potential customers. Social media is the medium to socialize. These new media win the agreement of consumers by connecting with them at a deeper stage. Social media marketing is the brand new mantra for numerous brands in view that early remaining year. entrepreneurs are paying attention to many different social media possibilities and beginning to put in force new social tasks at a better charge than ever before. Social media marketing and the organizations that utilize it have emerged as greater sophisticated. The explosion of social media phenomenon is as mind-boggling as that and the pace at which it is developing is maddening. worldwide companies have identified social media advertising as a capability advertising platform, applied them with improvements to power their advertising marketing campaign with social media advertising and marketing. This paper discusses the principles of social media and social media advertising and other factors like the boom and blessings, function and relevance of social media in advertising, social media advertising techniques. It additionally provides an overview of social media marketing in India.