IMPACT OF SOCIAL MEDIA ON GAMING INDUSTRY

Abstract

In the last three decades, the video game industry has expanded immensely and one big driving force has been social interaction between offline and online gamers. This paper provides an overview of the gaming industry's development and the various social platform implementations in video games, the effect on gaming cultures of the integration of social media subsystems, their responses and feedback. There are findings on the various gaming patterns in the years between 1990 and 2020 and how players are influenced by contact and social interaction. Income models are discussed during the period. The report provides research into a few important examples of the symbiotic relationship between the gaming industry and social media sites. Some examples of the financial strength and sales opportunities in gaming are shown. As a result, it is inferred that gaming cultures are closely related to the use of channels that are geared outside of games towards social interaction.