EFFECTIVENESS OF SOCIAL MEDIA AS A STRATEGIC TOOL FOR MARKETING MANAGEMENT

  • Varalakshmi S

Abstract

 

Within a few years of its existence, social media rapidly gained popularity. It is the medium to socialize in general and many are frightened by the transformation of communication processes, especially among generations midwifed by media platforms. Social networking has now crept into corporate organization’s boardrooms and, much like the internet, has changed the processes of selling and purchasing. While a new development is social media, it has proved to be just as successful as or even more effective than conventional marketing. In order to connect with clients far and wide, many companies are now struggling to have a presence on the internet. In addition, some organization’s use of social media begins with basic messaging and the development of information about their goods and services. These, however, also expanded to public relations and consumer and other stakeholder experiences. It is fraught with obstacles, despite these massive advantages. As a strategic method for corporate marketing strategy, this paper addresses the advantages and disadvantages of social media.

Published
2019-11-30
Section
Articles