IMPACT OF SOCIAL MEDIA ON PURCHASING DECISION

Abstract

 The aim of this paper was to examine the effect on purchasing decisions of social media as a marketing tool; social media is an essential communication tool used by individuals to communicate with other individuals or organizations. In order to share their thoughts, feedback, facts, suggestions, alerts, tips and/or any kind of problems that are interesting to their "link" or friends, people use social media. That information is a helpful source that can affect the decision-making of customers. As these websites attract a large class of society, it is important for the business to go towards using social media to sell its goods.