SOCIAL MEDIA AND ITS IMPACT ON TRADING

Abstract

The only media known to corporations before the late 1990s were television, newspapers and radio, but a media boom was undergone in the early 2000s and the country was opened to social media. Social networking is a medium used for communication, much as every other type of media, but on a wider scale for social interaction using highly open and scalable communication approaches. Social networking had a positive effect on both the business and consumers and a positive impact on them. Social networking, which is a very limited expenditure, is now an important platform for advertisers. In today's scenario, buyers judge a business based on their online profile, so businesses can innovate and build a good social presence at the same time by constantly listening to the needs and interests of their customers. Companies have embraced social media globally as an important method for their marketing campaigns; however, the same is not largely adapted in India. What are the drawbacks of using social media? What are social media examples of this? This analysis recognizes the advantages, effect and relevance of social media on market success and development.