IMPACT OF SOCIAL MEDIA ON INDIAN CINEMA

Abstract

In recent years, the Indian Cinema has unveiled significantly by not only limiting itself to being a mere source of entertainment, but by experimenting to showcase social and responsible cinema, thereby having a stronger effect on the masses. The film fraternity is vouching on social issues slowly but steadily and is ready to take the ordeal to build awareness among the audience. However, the conventional film making formula, which could have harmful effects on the viewer, is still followed by a large portion of the movie makers. The research paper aims to cover the holistic impact of Indian cinema on film buffs through the success of some films belonging to realistic cinema in the debate and box office. The goal of the paper is to applaud the social measures that the cinema has taken to highlight the progress of the ever-changing showbiz industry. The research shows the popularity of this genre among movie-goers and promotes young filmmakers and media workers to mainstream social problems by implementing real aspects into reel cinema.