HOTEL BOOKING VIA ONLINE TRAVEL SERVICES

  • Dr. Narmada Kalgi

Abstract

Confronting solid rivalry, online travel services (OTAs) are committing to give client driven payment administration in lodging web based booking, which postures difficulties for inns and clients to make ideal techniques. This paper contemplates the ideal Stackelberg choices and vital connections of an inn and a client in web based booking through online travel services with client driven payment administration. The outcomes show that discount rate has extraordinary impact on the client's payment choice, while exchange cost has extraordinary impact on the lodging's operational choice. At the point when the discount rate is more noteworthy than a limit, the client inclines toward online payment. Being an innovator in the Stackelberg game, the lodging can initiate clients to pick the payment choice with the most minimal exchange cost by setting a discount rate.

Published
2019-11-30
Section
Articles