ROLE OF SOCIAL MEDIA IN ADVERTISING

  • Abhishek Venkteshwar

Abstract

Advances in information technology are revolutionizing every organization and industry. The method of gaining visibility, driving traffic and engaging your clients and prospects through social media platforms is social media marketing. This research shows the efficacy of ads across social networking sites, amid the recent boom of social networking sites for marketing. However, the perfect medium for direct contact between organization’s and consumers is created by a social networking site. Marketing on social networking platforms must follow new rules and guidelines, and each company must explicitly decide whether or not social media marketing is suitable for them. Communication through the internet is more precise, with its users having a successful interactive strategy. Online advertising has taken new forms in recent days, gaining more advantages over conventional media such as print, television and radio. Communication in marketing is becoming accurate, intimate, interesting, interactive and social. Various contact techniques are adopted on various social networking platforms such as Facebook, Twitter, LinkedIn, Orkut, etc. They not only have an impact on users, but also make them engage with the developed marketing statistics. In social networking sites, individuals are more attached to brand contact than normal banners and pop-up advertising. The study finds that the efficacy of social media marketing is strongly affected by the nature of its messages/contents, the presence of the company and its interaction with other marketing channels.

Published
2019-11-30
Section
Articles