IMPACT OF SOCIAL MEDIA ON INDIAN POLITICS

Abstract

The empowering development of the internet has provided a way for politicians to use the technique of social media. Social media has changed the method to political communication, and social media is being chosen by politicians and political parties to communicate with voters in a different way. This paper focuses on the evolution of the role of social media in India's political campaign and explores the specific methods of data collection. Different marketing tactics and their features are related to political campaigning and the challenges are targeted. Special approaches are tested for the deliberation of political campaigning. Four methods comprise bellwether, policymaker ranking, intensive time debriefs and device mapping, and are briefly discussed in the assessment methodology.