UNDERSTANDING AND PREDICTING HUMAN BEHAVIOR

Abstract

Understanding and predicting human behavior has been of particular interest to researchers for many years. Moreover, the assumption that knowledge of attitudes will help in the task of predicting human behavior has formed the basis for much consumer and social research. Attitudes are assumed to play an important role in human behavior theory as the crucial link between what people think and what they do. Ajzen and Fishbein's (1980) demeanor-based poll structure has been generally utilized to anticipate conduct. Nonetheless, in spite of a lot study and refinement, impediments actually exist with both the application and the prescient capacity of their methodology. Labaw (1980) offers an elective way to deal with anticipating conduct in which social parts of individuals' lives structure the premise of poll plan. Albeit less broadly operationalized and tried than Ajzen and Fishbein's methodology, a new examination found that Labor's way to deal with foreseeing conduct was equal as far as prescient capacity, and was unrivaled from a overview research viewpoint. Hence, Labaw's social methodology presents a double option in contrast to attitudinal-based ways to deal with foreseeing conduct.