CONSUMER BEHAVIOUR AND PROTECTION IN INDIA

Abstract

At the heart of the business world is the customer. The quality and quantity of the product manufactured depends on the consumer's requirements. Regardless of the truth, consumers' rights are denied by misleading advertising, misrepresentation, poor quality, quantity and many more and are subject to abuse. To safeguard the rights and interests of the consumer, the Consumer Protection Act 1986 was created. In order to settle consumer disputes, the Act provides for the creation of consumer councils and other authorities. In the event of any injury caused to the customer as a result of unfair trade practices, the Act provides for effective remedies. Several regulations were drawn up to protect the interests of buyers, such as the Selling of Products Act 1930, the Rating and Promotion Act 1937, the Medicines and Cosmetics Act 1940, etc. These laws provide the customer with lengthy, expensive remedies. The compensation costs often do not correlate to the time, resources and compensation claimed. Here in this review paper we will understand the consumer behavior and protection in India.