SOCIAL MEDIA ROLE AND IMPACT ON SOCIETY

Abstract

Media is the reflection of our society and it depicts what and how society works. Media, either it is printed, electronic or the web is the only medium, which helps in making people informed. It also helps to entertain the public, inform people and make them aware of current affairs. The media has become our society's voice today. There are a host of media outlets that have, more eloquently, inspired the thoughts of the younger generation and other parts of our society. The purpose of the study is to examine the function and effectiveness of the media at the time of demonetization. The main objective of the paper is to research the role of the media in awarding demonetization and its consequences to individuals. The research would help to study the nature of the media in disseminating knowledge on critical topics and how people are educated about current events.