IMPACT OF SOCIAL MEDIA ON YOUTH

Abstract

Social Networking sites provide a platform for discussion on burning issues that has been overlooked in today’s scenario. This research is conducted to check the impact of social networking sites in the changing mind-set of the youth. It is survey type research and data was collected through the questionnaire. While non-random sampling techniques were applied to select sample units. Rate of return was remaining 97 percent after filling up the questionnaire. The main objectives were to analyze the influence of social media on youth social life. To assess the beneficial and preferred form of social media for youth to evaluate the attitude of youth towards social media and measure the spending time on social media to recommend some measure for proper use of social media in the right direction to inform and educate the people.