A REVIEW ON THE IMPACT OF THE ADVERTISEMENTS ON THE CONSUMER BEHAVIOR

Abstract

 The current study analyzes the psychological impact on a customer of newspaper ads and thus his estimation of the consumer's psychological influence. The effectiveness of the ad. The research also contrasts the human interpretation of a newspaper advertisement with the expected perception of a newspaper. Perception of the commercial. In order to influence customer behavior, psychological effect and perception are critical aspects found. The advertising used for the research ranged from goods to services. The criteria of Resnik and Stern were used to determine the amount of ads details given in the ads for the newspaper. The study showed that 40 percent of ads were informative, while only 26 percent were considered by the average customer to be informative in 2013. Other features of newspaper ads, such as perception of product quality and performance, components/contents and special offers, were similarly compared.