IMPACT OF SOCIAL MEDIA WITH POSITIVE AND NEGATIVE ASPECTS

Abstract

Social media is a platform for people to discuss their issues and opinions. Social networking is the latest marketing buzz field that involves businesses, organizations and brands that help generate news, make friends, communicate and make followers. Company uses social media to increase the efficiency of an organization in different ways, such as achieving business goals and increasing the organization's annual revenue. Social networking offers the advantage of a contact channel that enables two-way communication between a business and its shareholders. Before knowing the aspects of social media people must have to know what is social media? Social media are computer tools that allow people to share or exchange information, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth.  This paper describes how these media will affect society in a broad way.