IMPACT OF SOCIAL MEDIA ON INDIAN CULTURE

Abstract

Regardless of the generation gap, a significant population in the urban world today uses social media as a means of networking to generate ideas, share information, photographs and videos. It is an undeniable reality that social media systems and facilities generate a kind of transcendence in a faster way that is otherwise not possible in the physical world. Instagram itself has become the social picture site for art promotion with 800 million users and increasing, and research shows that the negative aspects are far outweighed by the positive. The way we view and share our visits to galleries and how we interpret art is evolving on Instagram. In recent days, other social media have also played a major role in introducing diverse types of music, dance, folk art, etc., to a popular forum that is more available to the public. As these media have a deep penetrating presence among young people, they may also have the opportunity to reintroduce our art and cultural forms in a more creative way to the modern generation.