IMPACT OF SOCIAL MEDIA USAGE IN ART AND CULTURE

Abstract

Different brands use social media to create communities for engagement and to spread awareness of their services. The task of Indian society is to bridge the gap between tradition and modernity. The whole social structure is shifting, and Indian society, which was less open or closed, has now moved to an open society. Indians are practically becoming more social and communicative. While not everybody in Indian society has access to the Internet and computers, the fact that it is spreading very rapidly cannot be undermined. We can precisely call social media a tool that needs the utmost careful handling with a deep study of the topic. This can be highly beneficial if used appropriately. Undoubtedly, social media can have a very good impact on our culture and can help to spread our days old tradition with immense pleasure and prestige.