INFLUENCE OF SOCIAL MEDIA ON BUSINESS

  • Megha Kukreja

Abstract

 Social media has become a common place for communication, networking and content sharing. Many companies seek marketing and business opportunities in these platforms. However, the link among the assets generated in these websites and business performance remains largely unexploited. Each manager and economic advisors can benefit from the instructions learned in this study. We conceptualize four channels by means of which social media affects financial, operational and company social overall performance: social capital, clients’ discovered choices, social advertising and social company networking. An empirical test of our framework indicates that “followers” and “likes” definitely impact a company’s share cost, however most effective after a vital mass of fans is attained. Our estimates recommend that Twitter is a more powerful device to beautify commercial enterprise overall performance than Facebook.

Published
2019-12-25