Analysis of Patient Satisfaction within Health Care Sector: An Exploratory Study

Abstract

Aim of this paper is to identify the potential factors which are contributing in determining Patient Satisfaction, which in turn may provide Health Care Sector a way to revamp their Hospital Services and resources for delivering the better service and care to the Patients. For the present study 301 Indoor patients were taken as respondents.The selected population sample size from Government District Health Care centers from different districts of Madhya Pradesh were drawn and convenient sampling was preferred for this study. Exploratory Statistical methods were utilized to scrutinize the data and reaching to the results. This research paper predicts that Health Care centers and their performances significantly impact patients insights and perception.Subsequently, these perceptions and insights act as in determining factors for their intention toreuse health care facilities, whereby leading to Branding of the Hospitals. Exploratory Factor Analysis has been used to find out factors such as Quality of Care, Nutritional Care, Ambient Condition and Physician Attitude explaining atotal variance of 66.377% in the Data. Co-Creation (With Patients as End Users) of Hospital Infrastructure and Service Delivery Parameters should be the Core Agenda/Strategy and Order of the Health Care Sector for survival, development and branding of the Hospitals for long term results.Paper emphasizes on beneficiaries perspective to be included in revamping/designing health care facilities and developing Key Result Areas of service rendering positive future outcomes beneficial to both the stakeholders.