MARKETING BENEFIT OF ORGANIC FOOD

Abstract

The population level has been increasing day by day and all sort of the food is no exception. The food quality has been also deteriorating as the population is increasing. To meet the future demand of the food product, fertilizer has been extensively used in the agricultural, but this is not a good practice as it leaves many contaminants in the growing good like rice, wheat or something else. Therefore, it is necessary to switched towards the organic food. One more reason to incline towards the organic food is to believe of the people in addition to expert’s analysis that organic food is rich in the nutrient and grow without the use of the chemical based fertilizer. The organic food is also considered safer as it does not have any carcinogenic substances and other disease prone substances. The present paper has been written to highlight the benefit of the organic food over the conventional food.