Role of Government Agencies for Marketing Support to Emerging Entrepreneurs

Abstract

Marketing is an important key for Small and Medium Enterprises to make them successful in the current competitive business environment.  The big business entities have very organized retail sector and the small sector is characterized by the absence of strong market base and also largely unorganized marketing network.   Because of the resource limitation, the access to international market is not commensurate to their potentials.  The Government is implementing various schemes, with the objective to give a better competitive environment to the products of Micro, Small and Medium Enterprises (MSME) sector in the market.  The main objective of this paper is to get an overview of the role of Government and other Agencies for Marketing Support to Emerging the Entrepreneurs in India and it is concluded that in order to encourage young entrepreneurs government has introduced many schemes that are benefiting the numerous entrepreneurs.