FDI in Retail and its Impact on Consumer Buying Behavior

Abstract

Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP.The customer taste is also changing according to the change in whole retailing environment. Wal Mart entering in Indian market is still talk of the town in the country.T he main focus of the research will be highlighting the tools which can help impact of FDI consumer buying behaviour  and their long intensive buying behaviour