Role Of Social Media In Managing Customer Engagement And Communication

  • Mozim Bin Ayoub


Interactive nature of social media has the capability to initiate conversations among individuals and firms in brand communities which ultimately leads to content generation and value creation by involved consumers. This social media advantage has excited practitioners to serve their customers and satisfy their needs in best way of their potential. As we probably are aware, the web currently has a colossal impact in our everyday lives, both on an individual and a business level. Over late years, social media stages have arisen and are presently utilized over the world by both individual and business clients.