ANALYSIS OF THE EFFECTIVENESS OF DIGITAL MARKETING OF NEWT GLOBAL INDIA LTD
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. The extension to non-Internet channels differentiates digital marketing from online marketing. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts, and feelings about many topics and products, hyper-accelerating the diffusion of information. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. To analyze the total effectiveness by measuring the reach of marketing using the digitalized medium.