A STUDY ON CUSTOMER SATISFACTION WITH REFRENCE TO I.P.L PRODUCTS PVT. LTD
The main purpose of this study is to examine the relationship between customer satisfaction and service quality in public and private transformers with respect to the service quality dimensions. Convenience sampling technique was used to collect quantitative data from customers of public and private transformers to get their satisfaction levels and meaning of service quality which were substituted in the SERVQUAL model.
The findings imply that service quality is not the only factors that could lead to customer satisfaction in transformers sectors; that service quality dimension varies in the different service sectors. The findings suggest that to provide quality service in order to satisfy Customers, organisations in this kind of transformers sectors need to improve on the dimensions of service quality.