MARKETING AND SALES STRATEGY ALIGNMENT ON THE ORGANIZATIONAL PERFORMANCE ON PHARMACEUTICAL INDUSTRY: METHODOLOGY

Abstract

The research methodology is defined as a systematic way of
resolving the problems encountered in a research. Furthermore, the
research methodology is defined as a science of exploring, the ways of
performing a research. The more suitable definition for the research
methodology would be stated as a way of predicting and describing the
phenomena, where researchers examine the ways of completing their
research. The objective of the research methodology is to generate a research
outline which forms the basis of development of a thesis so as to examine
the impact of the factors of microfinance, on the development of the women
entrepreneurs.