A Conceputal Study On Evolution Of Corporate Social Responsibility

Abstract

Corporate social Responsibility (CSR) is of increasing importance in the current scenario of the
business world. It has a impact to make or break the consumer perception, employee perception and
their contribution and the overall image, production, performance and profitability of the business.
The importance of it lies in the fact that, it is a efficient way to earn a good profit over the other
competitors and also lead to earn a long lasting goodwill and public image to sustain in the market
for long time. But the concept of CSR is not a recent one, it has evolved in phrases. With its current
increasing demand in the corporate world and business sector has also understood the importance of
it to sustain the market for the long time and hence consider it as a key as important part of the
activities for the organization . This paper attempts to understand the evolution of concept of CSR.