Association of Cognitive Investing on Indian Youths towards Mutual Fund Investments

Abstract

Cognitive investing is mostly based on timing andrevolves around principles and insights that are not related to present marketing conditions. Investors very often do mistakes as because they have improper knowledge about financial ecosystem.  Psychological bias happened to many cognitive investors as they have strong inclination towards very few financial services and have adverse impact which can be reduced through effective evaluations. Cognitive investors understand the many types of risks and their paradoxes. And mostly selects Mutual Funds as a financial investment platform to invest in the capital market which is controlled through some professional fund managers for monetary appreciation. In Indiavery, rare investors have detailed knowledge about the profitability in mutual fund investments. This paper is an initiation to identify cognitive investors various dimensionsconsideration during the investment in Mutual funds. The research is mostly focused on the behavior of average Indian investors during the investment in any financial instruments.