Effect of the Internet Usage and Experience on Consumers’ Decision Making Regarding Online Air Ticket Purchase in Guwahati, Assam

  • Krishna Kumar Thakur, Dr. Biju Mani das Rabindra Mahato

Abstract

Individual’s decision making gets affected in many ways, and this paper has attempted to explore the effect of the variables such as internet usage and Experience on consumers’ decision making regarding the online purchase of air tickets concerning consumers from the market of Guwahati, Assam. This paper deals explicitly with the effect of two variables, such as- Internet usage and Experience. This study is quantitative and the sample considered for this study is the outbound passengers from the airport of Guwahati, Assam, and who have purchased air ticket online. Sampling was done based on methods of the stratified random sample to represent all the classes. Since this study is quantitative, and 5 point liker scale based questionnaire was used for collecting the data. Total 250 questionnaires was distributed, and 182 questionnaires were entirely filled. Out of 250 surveys only 182 were usable for analysis accounting to 73 per cent of responsive rate. The collected data were analysed using descriptive statistic. Findings from the study suggest that the variables which have a significant effect on decision making regarding the online purchase of air ticket are individuals experience whereas internet usage behaviour was found to be non-significant.

Published
2020-02-06