SPOTTING THE VARIABLES AFFECTING INVESTMENT BEHAVIOR OF SALARIED AND CORPORATE CLASS INDIVIDUALS

Abstract

Investing is a major issue that may have a significant effect on investor's future wellbeing. Practically everybody can make investments. Investors have a great deal of investment avenues to park the savings theirs. The danger and returns readily available from every one of these investment avenues differ from one avenue to yet another. Present paper mostly seeks to determine the aspect which might have a bearing on the investment conduct, the researcher has extracted a complete 4 factors which effectively represent the investment conduct of the individual and corporate investors. These factors are mainly; Investors associated factors, Market or maybe environment connected factor, Investment connected factors as well as Company certain factors.