Possibilities for Implementation of Information and Communication Technology by Tribal Women Entrepreneurs in Marketing of thier Products

Abstract

Information and Communication Technology tools are play prominent role in this globalized world and effective assistance to entrepreneurs, those who are marketing their products in different places. Women entrepreneurs especially tribal women suffering by lot of marketing problems like lack of knowledge, lack of support, lack of financial assistance and lack of freedom for marketing of products. By using of ICT tools, tribal women entrepreneurs increase their success level to marketing for their products. Mobile phones and internet are essential tools for successful business operations and competitiveness and also its gives huge range of opportunities to entrepreneurs. The enhancement of women empowerment will be achieved by using of ICT tools in business activities. This paper focuses on the different type of ICT tools, which are having possibilities to implement and practice by tribal women entrepreneurs to marketing their products and services.