A Comparative Study of Consumer’s Perception towards Online Shopping: A Statistical Analysis Approach.

Abstract

All of the businesses today as we see are done over the internet and anything which is not there is meant to be wiped off. E commerce evolved as businesses started to shift from real time market to digital market. The online shopping system being a prominent part of E commerce has brought down political and physical barriers. Online shopping has become new type of retail shopping. It has become a substitute for the real market place. It has now been adopted all over the world including India. The knowledge of online shopping in India is now beginning to increase rapidly. The main objective of this study is to analyse factors affecting online shopping behaviour of consumers that might be one of the most important issues of e-commerce and marketing field. Internet has developed in new delivery channels electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy consumers. Most of the people who use the internet to purchase goods online, but there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in India. The purpose of this study is to review and analyse the factors that affect the consumers perception towards online shopping.  A survey was conducted and the 200 questionnaires were distributed among the students of different universities and the general public. The results of the survey analysis have shown that most of the people are already shopping online and prefer to make their purchases online, but there are some factors such as psychological factors, social factors, emotional factors, and the privacy factors which affect the buyer attitudes of online purchases. The protection of privacy and security are major problems that affect the behaviour of the population to buy online. Various attitudes of consumers toward online shopping in the study reveals that the purchase online is easy, comfortable and better than conventional shopping due to various factors.