A STUDY ON SERVICE QUALITY OF HOTEL INDUSTRY IN THANJAVUR

  • Dr. S. KARUNAKARAN et. al

Abstract

Hotel Industry that belongs to the service sector is a place where people will stay by paying some prescribed charges. They get personal comforts like comfortable living for any number of days, for which they have to pay on daily basis, and also avail other services like delicious food, calm and independent ambience. Besides basic living amenities, one can get entertainment, sport facilities, sight seeing and various other comfort services. In our modern day thinking, the extending of hospitality appears merely as a result of give and take philosophy. Gradually, the hospitality emerged as an industry as we professionalized the concept and accepted it as a way for generating profit as a service industry. The hotel industry has a significant role as a leisure industry and has developed in a sophisticated fashion. The Indian hotel industry, like any other industry, is facing changes in policy, technology, and customer aspirations. One of the chief trends being witnessed in the Indian hotel industry is the increasing competition. With the influx of international brands in India, the consumer experiences a wide variety of product options and facilities. Consumers are getting better educated and aware of the issues that affect them. There is an increased amount of spending on leisure activities. There is also an increasing blend of business travel with leisure travel.

Published
2019-11-11