THE DETERMINANTS OF INVESTMENT BEHAVIOUR OF MUTUAL FUND INVESTORS WITH REFERENCE TO THANJAVUR DISTRICT

  • Dr. S. SURESH

Abstract

Investment is the sacrifice of certain present value of money in anticipation of a reward. Factors such as healthy climate, varying interest rates, varied investment avenues ,larger income, burdensome tax rates, longer life expectancy etc., are responsible for the growing popularity of investments. The several investment opportunities are available to an investor in many kinds and in many combinations within each type. However, the returns obtainable by them vary depending upon their nature and qualitative features. Even though we are having some laws like Efficient Market Hypothesis ,some investor did not track such laws and rules  instead they follow some other norms .Behavioral finance is one of the field of study to reveal the behaviour of the investors towards investment decisions. This research examines the Investment Behaviour of individual investors who invest their amount in Mutual Fund of Thanjavur District. The researcher looks into the determinants of investment behaviour of Mutual Fund investors and how demographic factors affect fund selection behaviour of the individual investors. The researcher collected data by obtaining direct response from 138 individual investors of Mutual Funds . The researcher unruffled data by getting direct response from the investors with structured questionnaire and it was analyzed quantitatively. Statistical tools like ANOVA and Chi-square were used to get the results of the study.

Published
2019-11-11