CONSUMER PERCEPTION TOWARDS SOCIAL MEDIA MARKETING TECHNIQUES IN RURAL AREAS (WITH SPECIAL REFERENCE IN THANJAVUR)

  • C. Jaya Vinoth et. al

Abstract

The usage of Social Media is aggregate increase to satisfy the social needs of internet users, at the same time it has also increased the openings for corporate to market their products & services in a custom-made way. The past record shows that social media has contributed significantly in changing the perception of customers in buying process. Organizations use the growth of social networking sites to know the buying behavior of customers. This paper is a challenge to survey the extent of social media in prompting buying decision of customers. This paper is based on descriptive research design & primary data are collected using close ended questionnaire from social media users. Conclusions of paper reveal the attitude of customers towards social media marketing

Published
2019-11-11